Authentic and truly Belgian
Craftsmanship since 1992
Chocolaterie Van Parijs
Long before chocolate became a trend, Myriam Vanhaverbeke was crafting pralines in her atelier. By hand, with heart, and with the conviction that good chocolate always begins with a passion for the craft. No fuss, just quality.
She started modestly in 1992, but word of her pralines spread quickly — as only happens with truly good chocolate. And before she knew it, there was a chocolaterie where the aroma of freshly molded figures mingled with the sound of new orders.
From generation to generation
Today, her son, Mario Van Parijs, carries the torch. Literally: in the atelier, he still personally operates the tempering machine. Mario grew up surrounded by chocolate and learned from his mother how to respect tradition — and how to dare to innovate without losing one’s soul. Because that is what Chocolaterie Van Parijs stands for today: craftsmanship with ambition.
"I just wanted to make chocolate the way my mother taught me: honest, with love, and always a little better than yesterday."
Over 30 years of love for chocolate
and you can taste it...
Awarded for the best caramel filling in Belgium
Family business with recipes that have delighted for over 30 years
Located in Roeselare, shipped far beyond national borders
Ingredients? Only the best of the best — selected by Mario
Custom production – from seasonal figures to corporate gifts
Craftsmanship, expertise, and love in every chocolate product
For local sweet treat enthusiasts
The shop in Roeselare is still the place where local customers come in for a box of pralines, a chocolate kiss, or a festive treat. In our shop, you will find the complete range: from our classics such as seafood pralines and paardenkopjes to seasonal creations such as Easter bunnies, Saint Nicholas, and Christmas figures.
Everything is freshly made in our own atelier, right behind the shop. Artisanal, with premium ingredients, and always served with a smile.
For businesses with a passion for chocolate
Over the years, our B2B approach has also grown significantly. Today, we count companies, government agencies, HR teams, and event agencies among our regular clients. From personalized pralines with a logo, to elegant gift boxes for staff or clients: we provide chocolate that works.
Whether you need 10 or 1,000 packages – we customize, collaborate, and deliver punctually. Our creations have already found their way to companies in Belgium, the Netherlands, France, and throughout Europe.
The team behind the taste
Behind every praline is more than just chocolate. It’s our people – the silent forces, the perfectionists – who pour their soul into it every single day. A close-knit team that doesn’t settle for “good enough” but continuously refines. And you can taste it.